In the competitive landscape of construction tools, few stories resonate as profoundly as that of iMEX Lasers. Founded in 2006 by the dynamic father-son duo, Stephen and Calvin Sandeman, iMEX has transformed from a modest venture into a globally recognised brand, celebrated for its innovative, high-quality laser tools that meet the rigorous demands of the construction industry.
Building a Solid Foundation: The Early Days
Calvin and Stephen Sandeman embarked on their entrepreneurial journey with a clear mission: to provide tradespeople with precision measuring tools they could trust. The early days were marked by their strategic acquisition of a small business specialising in specialty measuring tapes and devices. This emphasis on quality and reliability established the groundwork for iMEX’s future success and set the company apart in a crowded marketplace.
The Birth of the iMEX Brand
In 2008, the launch of the iMEX brand marked a pivotal moment in the company’s history. This initiative allowed them to develop, distribute, and service their own OEM products, including a range of laser levels and measuring tapes. Tradespeople quickly embraced the iMEX brand, drawn by its commitment to precision, durability, and exceptional performance.
Growth and Expansion: From Local to Global
The following years saw remarkable growth for iMEX, which transformed from a small laser company into a formidable player in the industry. By 2012, the company had expanded to a dedicated team of six staff members, including two territory sales representatives, broadening their market reach. A significant milestone occurred in 2013 when iMEX took its first steps into the international arena, partnering with a dealer in the UK. This marked the emergence of an Australian-owned laser company on the global stage.
By 2015, iMEX had established state representation in every Australian state, solidifying its reputation and creating a loyal customer base eager for quality tools.
Innovation at Its Core
Innovation has always been the heartbeat of iMEX. In 2016, they launched the Series I line laser, quickly gaining popularity among contractors and builders. The following year, they introduced the i-Series rotating laser, further expanding their product line. Both innovations were celebrated for their precision and durability, reinforcing iMEX’s reputation as a leader in construction tools.
The company continued its ambitious expansion in 2018 by establishing a dealership in New Zealand, enhancing accessibility for tradespeople across the Tasman. By 2019, iMEX ventured into agriculture, exporting products to Pakistan and expanding its international footprint.
A New Chapter: Acquisition and Rebranding
A landmark moment occurred in 2021 when iMEX was acquired by Position Partners, now known as Aptella. This acquisition brought invaluable resources and expertise, enabling the brand to innovate and expand even further. The subsequent rebranding, unveiled at the international hardware fair in Germany in 2022, highlighted iMEX’s commitment to quality and service on a global scale.
Looking Ahead: A Bright Future
With the successful release of a new line laser in 2023 and a new grade laser set to launch in 2024, iMEX is strategically positioned for continued success. Leveraging Aptella’s extensive global network will facilitate growth and create new opportunities for collaboration. The journey of iMEX is a testament to the hard work, dedication, and visionary spirit of its founders and team.
As iMEX looks to the future, its commitment to building a legacy of quality and innovation in the construction trade is unwavering. From humble beginnings to a trusted name in the industry, iMEX embodies the spirit of craftsmanship that propels the construction sector forward. With every product, they continue to empower tradespeople, ensuring they have the best tools at their disposal to turn visions into reality.
Join us as we celebrate the remarkable journey of iMEX Lasers—a true beacon of innovation. Contact Aptella today.
